Later, in a response to the oft-dreaded livestream concert experience, Pickathon co-founder Zale Schoenborn and his team created FRQNCY, a livestream experience that featured remote audience participation and engagement, an entity that evolved into the FRQNCY1 Music + Podcast Streaming Festival in the summer of 2021 in New York City.
MusiCares is a nonprofit focused on health and welfare services for musicians, and Pickathon’s efforts yielded some of the benefit’s largest fundraising for the duration of the project.
#Zach bryan hopefully series#
In the rough early days of the pandemic, the Pickathon braintrust switched gears, producing a concert-a-day series that raised money for the MusiCares Covid-19 Relief Fund. That’s a balance Pickathon has always struck well.” It feels more like a family reunion than it does a big commercial event. This will be three years since the last one, so it’s a big deal on a lot of different levels. “It didn’t take a lot of pep talks or motivation to get fired up about it. “It was just unspoken that this was going to be an important one, a special one, for the first one back,” Nicholas Salas-Harris says, Pickathon’s talent buyer.
Again, in 2021, the festival was put on the shelf, though this time with a newfound optimism that its resurgence in 2022 would demand big changes for the small but widely influential gathering.
Pickathon, like a lot of music festivals across the globe, was forced to cancel in 2020 on the heels of the Covid-19 pandemic. Yet as one of Oregon’s-and the country’s-most revered music festivals prepares for its long-awaited return to the bucolic confines of Pendarvis Farm in Happy Valley, the sour of the world’s previous two-and-a-half years must be skimmed ever so for the sweet parts to rise to the top. A pathway in the woods at Pickathon in 2018-click to see more photos by Tojo AndrianarivoWhen writing about the return of something, it is hardly possible to navigate the narrative without at least alluding to the factors that compelled the necessity for a comeback in the first place.
0 kommentar(er)
